Case Studies

Proof in theViews.

Real businesses, real people & real numbers. Here's what happens when Sammy turns up with a camera.

Case Study 01

Clady Quarries

Quarrying · Co. Armagh

150KYouTube views
300KViews across reels
450KTotal views in month one

The Brief

A quarry business in Co. Armagh, Clady Quarries wanted to raise awareness of the business and showcase the people, machinery & expertise behind its day-to-day operations.

What Sammy Did

Sammy spent a day on site, touring the quarry, operating machinery and chatting with the owners and team.

Giving the owners a chance to share their story brought their personalities to the forefront, putting familiar faces to the business and helping viewers get to know the people behind it.

The Campaign

  • Full YouTube feature
  • 2 reels
  • Stories shared live from the quarry throughout the day

The result: 150,000 views on the YouTube feature & 300,000 views across reels, all within the first month.

Sammy brought great energy to the day and really captured the people and personality behind our business. We were delighted with the content.

Clady Quarries
Case Study 02

Conor Engineering

Machinery Manufacturing · Ireland

75K+YouTube views & counting
Factory to fieldThe full story

The Brief

Conor Engineering wanted to raise awareness of their business and showcase the machinery they manufacture in Ireland and supply to customers around the world.

What Sammy Did

Sammy went behind the scenes at the factory, exploring how the machinery is made and hearing the story behind the business from its owner.

She also spent a day with a contractor, filming a range of Conor machinery in action as he went about his work and hearing how he relies on the equipment day to day.

The Campaign

  • Behind the scenes at the factory
  • A day in the field with a Conor customer
  • Full YouTube feature

The result: a feature that connects the factory floor with everyday use in the field, showing the machinery alongside the people who build and use it. Over 75,000 views and counting.

It was a pleasure working with Sammy. She brought enthusiasm and fresh ideas, and made what we do interesting and accessible to a much wider audience.

Conor Engineering

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